Peak seasons and holidays for SEO

SEO takes time. It’s not something you can do one day and then benefit from the next. In fact, it can take you several months from the point you publish an article or content plan to the point that it starts ranking well in search engines.

This makes life very difficult for SEO strategists tasked with creating seasonal content. However, by preparing this content weeks or months in advance and then promoting it aggressively in the days leading up to the holiday, you may see some significant benefits.

Image by StockSnap from Pixabay

Thanksgiving, Black Friday, Cyber Monday

Customers expect big discounts, but they don’t always limit their purchases to discounted items. They spend more money in general and online companies see the biggest surge. This is helped by the fact that many consumers are spending time at home, sheltering from the cold and the dark nights and spending more time with families.

Thanksgiving is only celebrated in the United States, which means there is limited scope with regards to promotions. However, the same can’t be said for Black Friday and Cyber Monday, which are quickly becoming universal. What’s more, these holidays follow Halloween, which has become very popular in the gambling community in recent years.

Christmas and New Year

This is a time of lavish spending, of gifts, overindulgence, and consuming vast quantities of online media. It’s the perfect time for retailers, and skilled content creators can exploit this and increase the number of leads generated during this period.

Major competitions

In some cases, these periods generate more activity than many major holidays. The Grand National horse race, for instance, attracts so many casual gamblers in the UK that bookmakers stop offering their obligatory free bets, knowing that many recipients will never return.

A proper content strategist knows how to carefully manage promotions so that they increase traffic and leads without generating endless signups that get nowhere.

To employ a similar content strategy yourself, contact Language Bear today and our specialists can help.

We are a leading content writing agency specializing in casino, sportsbook, e-commerce, travel and financial content.

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