SEO takes time. It’s not something you can do one day and then benefit from the next. In fact, it can take you several months from the point you publish an article or content plan to the point that it starts ranking well in search engines.
This makes life very difficult for SEO strategists tasked with creating seasonal content. However, by preparing this content weeks or months in advance and then promoting it aggressively in the days leading up to the holiday, you may see some significant benefits.
Thanksgiving, Black Friday, Cyber Monday
Huge sums of money are spent in the final week of November as people celebrate Thanksgiving, followed by Black Friday and Cyber Monday. Billions of dollars exchange hands and it’s a great period for pretty much every product, service, and demographic.
Customers expect big discounts, but they don’t always limit their purchases to discounted items. They spend more money in general and online companies see the biggest surge. This is helped by the fact that many consumers are spending time at home, sheltering from the cold and the dark nights and spending more time with families.
Thanksgiving is only celebrated in the United States, which means there is limited scope with regards to promotions. However, the same can’t be said for Black Friday and Cyber Monday, which are quickly becoming universal. What’s more, these holidays follow Halloween, which has become very popular in the gambling community in recent years.
Christmas and New Year
As big as October and November are, nothing beats Christmas and New Year when it comes to sheer profitability. If you sell any kind of product or service, this is going to be one of your busy times. The average person spends over $1,100 during the holidays and in some parts of the world that spend extends to 5-figures and beyond.
This is a time of lavish spending, of gifts, overindulgence, and consuming vast quantities of online media. It’s the perfect time for retailers, and skilled content creators can exploit this and increase the number of leads generated during this period.
Although they’re not strictly holidays, specific industries have their own peak periods when certain content performs really well. In the gambling industry, for example, there is a huge rush of activity in the weeks leading to a World Cup and this can also be seen in the build-up to domestic European soccer leagues, the Super Bowl, US Open, and all major sporting finals.
In some cases, these periods generate more activity than many major holidays. The Grand National horse race, for instance, attracts so many casual gamblers in the UK that bookmakers stop offering their obligatory free bets, knowing that many recipients will never return.
A proper content strategist knows how to carefully manage promotions so that they increase traffic and leads without generating endless signups that get nowhere.
To employ a similar content strategy yourself, contact Language Bear today and our specialists can help.