Dec 22, 2020How to boost your Facebook organic reach in 2020 and beyondFacebook is home to over 2.5 billion users, making it the biggest social network in the world. The majority of these users are adults with expendable incomes and a variety of tastes. It’s an advertiser’s dream, which is why over $25 billion is spent on Facebook ads every single year. …Facebook9 min readFacebook9 min read
Jul 10, 2020Casino SEO: Guide to optimizing your online casinoGood casino SEO is essential if you want your business to succeed. It doesn’t matter how much money you spend on Google Ads, Facebook campaigns, and traditional media, everything comes back to SEO in the end. …SEO4 min readSEO4 min read
May 20, 2020Casino writer: Guide to finding a writer for SEO iGaming contentIn the world of gambling SEO, content is king, which means it’s essential to have a capable casino writer on your team. You can never underestimate the value that a capable casino content writer can provide for your business, from engaging content to eye-catching headlines and lead-generating SEO. …Casino4 min readCasino4 min read
May 13, 2020Why sports betting SEO is a minefieldSearch engine optimization (SEO) is always a bit of a challenge. There are several things to take into consideration, from articles and URL layouts to competing websites and backlinks. These issues are amplified with sportsbooks, as SEO is much more difficult and problematic where this industry is concerned. In this…Sports Betting3 min readSports Betting3 min read
May 13, 2020Why casino-related SEO is more difficultNew online casinos are springing up all the time and for every online casino competing for new business, there are a hundred affiliate/review sites trying to earn their slice of the pie. This creates a highly competitive industry in which everyone is competing with everyone else, and this is made…Casino3 min readCasino3 min read
May 12, 2020What is copywritingCopywriting is the act of writing advertisements (“copy”) for the purpose of selling a product. In modern times, it has taken on a broader meaning and spans everything from long-form website content to shorter, punchier, advertisements. In years gone by, it referred purely to advertising copy, including promotional pieces and…Copywriting4 min readCopywriting4 min read
May 12, 2020Google Shopping for free: Changes on the horizonGoogle Shopping is an important asset for countless businesses. It’s how many shoppers find the products they want to buy and how businesses find the customers they need to keep going. …Google Shopping3 min readGoogle Shopping3 min read
May 12, 2020Why you need a professional casino copywriterIf you know nothing about online content and copywriting, it’s easy to assume that content is content and the only thing that matters is price. This is a trap that many webmasters fall into, specifically in the affiliate industry, where margins are slight and costs are a priority. But this…Casino3 min readCasino3 min read
May 11, 2020Peak seasons and holidays for SEOSEO takes time. It’s not something you can do one day and then benefit from the next. In fact, it can take you several months from the point you publish an article or content plan to the point that it starts ranking well in search engines. This makes life very…SEO3 min readSEO3 min read
May 11, 2020Surprising stats about Christmas contentChristmas is not just for Christians and children; it’s not just about presents or overindulging on alcohol and turkey. It’s a season that fuels the retail landscape for the entire year, one that generates vast sums of money for online service and product providers. It’s a season that skilled content…Christmas3 min readChristmas3 min read
