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Facebook is home to over 2.5 billion users, making it the biggest social network in the world. The majority of these users are adults with expendable incomes and a variety of tastes. It’s an advertiser’s dream, which is why over $25 billion is spent on Facebook ads every single year.

As a business owner or influencer, Facebook is the perfect platform on which you can grow your business and improve your sales. That’s what we’ll focus on here.

Image by geralt from Pixabay
Image by geralt from Pixabay
Image by geralt from Pixabay

What is organic reach on Facebook?

Organic reach is when consumers engage with your Facebook posts without you having to pay for promotion. It’s the holy grail of…


Good casino SEO is essential if you want your business to succeed. It doesn’t matter how much money you spend on Google Ads, Facebook campaigns, and traditional media, everything comes back to SEO in the end. Get it right, and you’ll earn yourself a steady stream of highly-targeted traffic that won’t cost you the earth; get it wrong and you could fade into search engine obscurity.

To make sure your casino SEO is on point, here are some top tips for optimizing your site.

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iGaming SEO site issues

iGaming SEO is relatively simple but it’s also easy to get wrong. …


In the world of gambling SEO, content is king, which means it’s essential to have a capable casino writer on your team.

You can never underestimate the value that a capable casino content writer can provide for your business, from engaging content to eye-catching headlines and lead-generating SEO. But where can you find them, and what should you look for?

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Casino content writer: Traits to look for

The average online casino doesn’t always pay much attention to content writers. …


Search engine optimization (SEO) is always a bit of a challenge. There are several things to take into consideration, from articles and URL layouts to competing websites and backlinks. These issues are amplified with sportsbooks, as SEO is much more difficult and problematic where this industry is concerned.

In this short guide we’ll look at the reasons why, highlighting the potential issues that sports betting sites face.

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It’s hard to be original

The sports betting industry is saturated. …


New online casinos are springing up all the time and for every online casino competing for new business, there are a hundred affiliate/review sites trying to earn their slice of the pie.

This creates a highly competitive industry in which everyone is competing with everyone else, and this is made more difficult by the fact that casino-related sites require very specific and detailed SEO.

In this guide we’ll look at some of the reasons why online casinos struggle when it comes to SEO.

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Backlinks

In simple terms, a backlink is a link on one site that points to another. If you…


Copywriting is the act of writing advertisements (“copy”) for the purpose of selling a product. In modern times, it has taken on a broader meaning and spans everything from long-form website content to shorter, punchier, advertisements.

In years gone by, it referred purely to advertising copy, including promotional pieces and tag lines. But there is much more to it than that and the question of, “what is copywriting?” needs a little more explanation.

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What is a copywriter

A copywriter is simply someone who writes copy, with “copy” referring to any text designed to entice consumers into committing an action, such as making a purchase.


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Google Shopping is an important asset for countless businesses. It’s how many shoppers find the products they want to buy and how businesses find the customers they need to keep going. This service has operated seamlessly for several years now but it is set for some big changes in 2020 that could have a massive impact on e-commerce businesses and their customers.

What is Google Shopping?

Every time you search for a product or something related to a product, Google displays product ads from its partners. …


Image by mohamed Hassan from Pixabay

If you know nothing about online content and copywriting, it’s easy to assume that content is content and the only thing that matters is price. This is a trap that many webmasters fall into, specifically in the affiliate industry, where margins are slight and costs are a priority.

But this is a dangerous assumption to make, one that could result in all kinds of issues. Cheap, quality freelancers are one-in-a-million. The vast majority of the time hiring cheap means sacrificing quality and putting your website, business and even your license at risk.

Here are the reasons you should always be…


SEO takes time. It’s not something you can do one day and then benefit from the next. In fact, it can take you several months from the point you publish an article or content plan to the point that it starts ranking well in search engines.

This makes life very difficult for SEO strategists tasked with creating seasonal content. However, by preparing this content weeks or months in advance and then promoting it aggressively in the days leading up to the holiday, you may see some significant benefits.

Image by StockSnap from Pixabay

Thanksgiving, Black Friday, Cyber Monday

Huge sums of money are spent in the final week of November…


Christmas is not just for Christians and children; it’s not just about presents or overindulging on alcohol and turkey. It’s a season that fuels the retail landscape for the entire year, one that generates vast sums of money for online service and product providers.

It’s a season that skilled content creators can bend to their will, generating lots of interest and sales for their employers while taking the following facts into account.

Image by Jill Wellington from Pixabay

It is incredibly important

Christmas is the biggest shopping season of the year. There’s just nothing else that compares. Take Thanksgiving as an example — it’s a huge holiday, but one that’s…

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